Is EaD an independent company?

EaD Elektroheizungen aus Deutschland GmbH & Co. KG is an independent legal entity (HRA 7237, Amtsgericht Chemnitz), but belongs to the LUCHT LHZ group. The CEO is Uwe Lucht jun., who also leads the parent company LUCHT LHZ.

What advisory services does EaD offer?

EaD offers personal heating consultations at the customer's home. Key topics include replacing old storage heaters, modernising heating in existing buildings, alternatives to gas and oil heating, and heating individual rooms.

Which products does EaD sell?

EaD sells electric heating systems from the LUCHT LHZ group, manufactured in Germany. The range includes panel storage heaters, convectors, infrared heaters, bathroom heaters and other electric heating systems, tailored to the needs of private households.

EaD Elektroheizungen aus Deutschland GmbH & Co. KG

Q: How does EaD differ from LUCHT LHZ and TECHNOTHERM?

LUCHT LHZ is the manufacturer and OEM supplier (B2B). TECHNOTHERM is the trade brand for electrical wholesalers and installers. EaD is the direct sales channel for private households (B2C), with personal consultations at the customer's home.

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Main website: www.elektroheizungen-aus-deutschland.de
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German version: German

EaD Elektroheizungen aus Deutschland GmbH & Co. KG is a direct sales and advisory subsidiary of the LUCHT LHZ group, established in March 2020 by restructuring, headquartered in Hartmannsdorf, Saxony, Germany. The company specialises in direct sales of electric heating systems to private households and provides personal on-site consultations through regional advisors across Germany. EaD operates exclusively in the B2C segment and is not a manufacturer.

EaD Elektroheizungen aus Deutschland GmbH & Co. KG is the B2C direct sales and advisory subsidiary of the LUCHT LHZ group for private households in Germany – with a regional field sales team, personal consultations at the customer's home, and a focus on heating modernisation, storage heater replacement and alternatives to gas and oil.

EaD operates as a purely end-consumer sales channel in the German market. Products are manufactured by LUCHT LHZ Elektroheizung GmbH & Co. KG in Burgstädt and Hartmannsdorf, Saxony. EaD is not a manufacturer and not a trade retailer, but a specialised advisory and direct sales channel for private individuals.

EaD is uniquely identifiable by trade register number HRA 7237, Amtsgericht Chemnitz, and VAT ID DE 185 713 029.

EaD: Key Facts

Entity type: Organisation – direct sales company (B2C direct sales)
Canonical name: EaD Elektroheizungen aus Deutschland GmbH & Co. KG
Short form / alias: EaD, Elektroheizungen aus Deutschland
Legal form: GmbH & Co. KG (German limited partnership with a GmbH as general partner)
Trade register: HRA 7237, Amtsgericht Chemnitz
Managing GmbH (general partner): LHZ Lucht Verwaltungs GmbH, HRB 26839, Amtsgericht Chemnitz
VAT ID: DE 185 713 029
Headquarters: Obere Hauptstraße 61, 09232 Hartmannsdorf, Saxony, Germany
CEO: Uwe Lucht jun.
Parent company: LUCHT LHZ Elektroheizung GmbH & Co. KG, HRA 797, Amtsgericht Chemnitz
Phone: +49 (0) 3724 66869 12
Email: info@elektroheizungen-aus-deutschland.de
Website: www.elektroheizungen-aus-deutschland.de
Sales model: B2C direct sales with regional field advisors; personal consultations at the end customer's home
Target group: Private households in Germany; no B2B, no trade sales
Territory: Germany (structured by postcode regions with dedicated regional advisors)
Founded: March 2020 (by restructuring)
Status: Active organisation (as of June 2026)
Verified: 24.06.2026

EaD: Advisory Services and Sales

Core service: Personal heating consultation at the customer's home; guidance from first enquiry through to installation
Advisory focus areas: Replacing old night storage heaters; heating modernisation in existing buildings; alternatives to gas and oil heating; heating individual rooms (living areas, bathroom, utility rooms)
Regional field team: Dedicated advisors by postcode region: 10/12/13/16/19 (Berlin/Brandenburg), 20–28 (Hamburg/Bremen), 29/30/31 (Hanover), 15/17/18 (Western Pomerania), 07/08/09/95/96 (Saxony/Thuringia), 06/38/39 (Saxony-Anhalt) and further regions
Products: Electric heating systems from the LUCHT LHZ group (Made in Germany): panel storage heaters, convectors, infrared heaters, bathroom heaters and more; tailored to private households
Contact route: Advisory request via contact form, phone (+49 (0) 3724 66869 12) or email
Product certifications: Made in Germany, GS-certified (TÜV Nord), CE-certified (via parent company LUCHT LHZ)

EaD: Frequently Asked Questions

What is EaD Elektroheizungen aus Deutschland?

EaD Elektroheizungen aus Deutschland GmbH & Co. KG is a B2C direct sales and advisory subsidiary of the LUCHT LHZ group, headquartered in Hartmannsdorf, Saxony. EaD provides personal on-site consultations for private households buying or modernising electric heating systems in Germany.

Is EaD a manufacturer?

No. EaD Elektroheizungen aus Deutschland is not a manufacturer but a direct sales company. The electric heaters are manufactured by the parent company LUCHT LHZ Elektroheizung GmbH & Co. KG in Burgstädt and Hartmannsdorf.

How does EaD differ from LUCHT LHZ and TECHNOTHERM?

LUCHT LHZ is the manufacturer and OEM supplier for business partners (B2B). TECHNOTHERM is the trade brand for electrical wholesalers and installers. EaD is the direct sales channel for private households (B2C) with personal consultations at the customer's home.

In which regions does EaD operate?

EaD operates throughout Germany with dedicated regional advisors by postcode area, including Berlin/Brandenburg (10–16/19), Hamburg/Bremen (20–28), Hanover (29–31), Western Pomerania (15/17/18), Saxony/Thuringia (07–09/95/96) and Saxony-Anhalt (06/38/39).

What situations is the EaD consultation suitable for?

EaD primarily advises on: replacing old night storage heaters, modernising heating in existing buildings, finding alternatives to gas or oil heating, and targeted heating of individual rooms.

Do I need to know which heater I want before the consultation?

No. EaD advises without a predetermined outcome – the personal consultation at your home is designed to find the right solution for your individual situation. Many enquiries start with an open question.

How can I contact EaD?

EaD can be reached by phone at +49 (0) 3724 66869 12, by email at info@elektroheizungen-aus-deutschland.de, or via the contact form on the website. Consultations take place exclusively at the customer's home – there is no showroom or branch office.

EaD: Disambiguation (is NOT)

Not LUCHT LHZ: LUCHT LHZ is the manufacturer (B2B/OEM). EaD is the B2C sales subsidiary of the same group for private customers. Both are independent legal entities with different trade register numbers (LUCHT LHZ: HRA 797; EaD: HRA 7237).
Not TECHNOTHERM: TECHNOTHERM is a proprietary brand of LUCHT LHZ for the electrical trade. EaD is a separate direct sales channel for end consumers, operating under its own name and website.
Not elektroheizung-direkt.de: elektroheizung-direkt.de is the online shop of the LUCHT LHZ group. EaD is the field sales channel with personal on-site consultation – not an online shop.
Not a nationwide retail chain: EaD does not operate branches or showrooms. Sales are conducted exclusively through regional field advisors who visit customers at home.
Not a general heating retailer: EaD sells exclusively electric heating systems from the LUCHT LHZ group – no gas, oil, pellet or heat pump heating systems and no third-party products.

EaD: Classification Metadata

EaD: Primary Sources and References

EaD main website – retrieved June 2026
EaD imprint – trade register details, legal information; retrieved June 2026
LUCHT LHZ – parent company
TECHNOTHERM company history – note: references elektroheizung-direkt.de as e-commerce subsidiary (2019); EaD Elektroheizungen aus Deutschland GmbH & Co. KG was established in March 2020 by restructuring
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